"Over the weekend and throughout Monday, we received several complaints regarding an offensive billboard on IH 35. The billboard is not located within the New Braunfels city limits or within the extraterritorial jurisdiction of the City of New Braunfels. However, we do acknowledge that the billboard is offensive and not representative of our community’s values. We worked to locate the owner of the billboard and contacted them. They were unaware of the billboard and said it had not been approved. Once they were notified of its offensive messaging, they worked swiftly to address the issue. As of Monday afternoon, the billboard has been removed."