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Posted on: November 3, 2021

Downtown Holiday Lighting and Santa’s Arrival


Thousands of twinkling lights will once again light up the Main Plaza of downtown New Braunfels as we head into the holiday season!

The official downtown lighting event is set for Friday, November 19th, 2021, and is made possible thanks to the longstanding partnerships between the City of New Braunfels, Comal County, New Braunfels Utilities, the New Braunfels Downtown Association, and H-E-B. 

Streets around the Main Plaza will close at 5pm and the program begins at 6pm with a performance by the New Braunfels Community Band. Mayor Rusty Brockman will begin addressing the crowd around 6:30pm and he will lead the countdown and flip the switch, turning on the thousands of twinkling lights. 

“The Downtown Holiday Lighting marks the official start of Festtage, or holiday season,” said Parks and Recreation Director Stacey Dicke. “Our beloved downtown becomes a beautiful setting of twinkling lights, holiday music, and festive guests. It is indeed the most special time of the year and is only possible with the generous contributions from our event partners.”  

Once the lights are on, Santa Claus is scheduled to arrive on an antique fire truck provided by the New Braunfels Fire Department. He will make his way to the Main Plaza bandstand where families will have an opportunity to take pictures with Santa. Pictures are being taken by a professional photographer and will cost $10 each, with the proceeds benefitting the New Braunfels Downtown Association. Please note that only cash payments will be accepted and no one will be allowed to enter the line after 8:30pm (however, those already in line at 8:30pm will still be served). 

The New Braunfels Community Band and the Canyon High School Steel Drum Band will continue to provide entertainment until 8pm, when the streets around the Main Plaza will be reopened to traffic. For additional information about the Downtown Holiday Lighting event, please contact the New Braunfels Parks and Recreation Office at 830-221-4350.

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