The City of New Braunfels has announced an overall increase of approximately $1,001,042 or 32.1% in sales taxes received in September
(for the month of July) compared to the same month last year. When the various adjustments to the monthly payment are removed, net July sales tax collections increased by approximately 34.5%.
“With the release of the July figures, sales taxes through the first 10 months of the fiscal year (October-July) are up 19%,” said Chief Financial Officer Jared Werner. “Given the impact from the tourism and service sectors, July is typically one of the largest monthly collections throughout the year. The elevated level of growth was driven by impressive performance across a number of industries, such as full-service restaurants, department stores, professional services, and manufacturing. Similar to the June collections, the general services category experienced a very high level of growth in July, approximately 85% in comparison to July 2020. This category includes most tourism and leisure focused businesses, which was one of the sub-industries most impacted by the pandemic.”