Core Values

Integrity: We operate with integrity, holding ourselves to the highest standards of performance, transparency, accountability, and ethical conduct.

Service: We are responsive and respectful to those we serve with an attitude that everything is worth our best effort.

Visionary leadership: We anticipate needs, look to our community’s future, and execute to achieve our goals.

Stewardship of local resources: We use our resources responsibly. We treasure our unique heritage and natural environment and wish to preserve it for future generations.

Fiscal responsibility: Our decisions reflect sound fiscal management and prudence.

Strategic Priorities

Infrastructure

• Use a variety of funding sources for operational and capital needs
• Continue an ongoing program of infrastructure construction and maintenance
• Develop operating and capital improvement plans based on realistic population and revenue projections to meet anticipated service demands

Public Safety

• Maintain and review benchmarks for public safety services delivery
• Develop and maintain a comprehensive program for watershed issues
• Continue to develop proactive programs for traffic control
• Develop and enhance community partnerships with residential neighborhoods, business, and other entities

Effective Management

• Maintain fiscal stability of City operations
• Maintain an ongoing program for improving customer service
• Create a comprehensive program for communicating with the public
• Be proactive in influencing legislative policies
• Promote and encourage a sustainable high-performing workforce and environment

Quality of Life

• Implement comprehensive programs to address quality-of-life issues identified in the community needs assessment, especially as it pertains to youth
• Ensure expanded age-appropriate recreational, literacy and enrichment opportunities
• Preserve and improve our open space
• Protect the integrity of our neighborhoods

Growth and Development

• Establish a vision for the future of the City of New Braunfels
• Work with existing entities to ensure sustainable quality development
• Improve the development process to make it more customer-friendly
• Continue to develop year-round tourism
• Ensure community connectivity and mobility