Be a valuable resource for all City departments and help each department achieve its goals through communication. Provide accurate, relevant, and valuable information to all stakeholders and target audiences in a timely manner and through strategic and deliberate methods.
To tell the City story in a meaningful way to both internal and external audiences.
Be a trusted and sought-out resource for media outlets.
Strive for an increased level of transparency.
Respond to both internal and external requests in a timely manner.
Centralize communications activities to create a full service, in-house marketing, and public relations agency.
Speak as one voice.
Be a valued asset for all departments regardless of size or need.
Practice excellent customer service and ensure all requests are completed with a high degree of quality, creativity, and professionalism.
Be strategic with communications formats and mediums to ensure effectiveness.
Engage the community in decision-making processes to make better-informed decisions and create a sense of buy-in and ownership.
Value our internal audience as much as our external audience.