Strategic Priorities


  • Develop operating and capital improvement plans based on realistic population and revenue projections to meet anticipated service demands
  • Implement an ongoing program of infrastructure construction and maintenance
  • Use a variety of funding sources for operational and capital needs

Public Safety

  • Develop a comprehensive program for river related issues
  • Develop proactive program for traffic control
  • Establish benchmarks for the delivery of public safety services

Effective Management

  • Be proactive in influencing legislative policies affecting the citizens of New Braunfels
  • Create a comprehensive program for communicating with the public
  • Establish an ongoing program for improving customer service
  • Maintain fiscal stability of city operations

Growth & Development

  • Establish a community vision for the future of New Braunfels
  • Work with existing entities to ensure balanced economic development

Quality of Life

  • Ensure expanded recreational opportunities for our residents
  • Preserve open space
  • Protect the integrity of our neighborhood