Strategic Priorities

  • Use a variety of funding sources for operational and capital needs
  • Continue an ongoing program of infrastructure construction and maintenance
  • Develop operating and capital improvement plans based on realistic population and revenue projections to meet anticipated service demands
Public Safety
  • Maintain and review benchmarks for public safety services delivery
  • Develop and maintain a comprehensive program for watershed issues
  • Continue to develop proactive programs for traffic control
  • Develop and enhance community partnerships with residential neighborhoods, business, and other entities
Effective Management
  • Maintain fiscal stability of City operations
  • Maintain an ongoing program for improving customer service
  • Create a comprehensive program for communicating with the public
  • Be proactive in influencing legislative policies
  • Promote and encourage a sustainable high-performing workforce and environment

Quality of Life

  • Implement comprehensive programs to address quality-of-life issues identified in the community needs assessment, especially as it pertains to youth
  • Ensure expanded age-appropriate recreational, literacy and enrichment opportunities
  • Preserve and improve our open space
  • Protect the integrity of our neighborhoods
Growth and Development
  • Establish a vision for the future of the City of New Braunfels
  • Work with existing entities to ensure sustainable quality development
  • Improve the development process to make it more customer friendly
  • Continue to develop year-round tourism
  • Ensure community connectivity and mobility